Shimona Chadha has been appointed Chief Marketing Officer of Persistent Systems (NSE: PERSISTENT), a global leader in Digital Engineering and Enterprise Modernization. Through integrated marketing initiatives, she will be in charge of advancing the company’s worldwide marketing strategy, enhancing brand positioning, and facilitating commercial expansion.
Shimona has over 20 years of expertise in B2B, B2C, and B2B2C markets. She has spearheaded marketing transformations that boost revenue and uncover corporate value. She was the Vice President and Head of North America Vertical Marketing at HCLTech before joining Persistent. She helped construct a Generative AI-powered marketing engine for increased brand visibility, go-to-market efficacy, and pipeline conversion in high-value markets while driving revenue growth as a member of HCLTech’s senior marketing leadership team.
Shimona has previously driven customer-focused growth strategies at Abbott and Vodafone Idea and held top executive positions. Industry accolades such as the Stevie Award for Women in Business and Inspiring Women in Business and Forrester’s Program of the Year 2025 have acknowledged her accomplishments. She has co-chaired IAOP programs and mentored emerging professionals within the global digital ecosystem, demonstrating her strong support for inclusive leadership and talent development. Shimona, who is headquartered in New Jersey, USA, will join Persistent’s executive leadership team.
“We are excited to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy,” said Sandeep Kalra, CEO and Executive Director of Persistent. The demand for a brand that embodies our innovation edge and execution expertise has never been higher, as our global client connections continue to expand in scope and depth. Shimona approaches marketing with a data-driven, results-driven mindset, coordinating brand strategy with company goals to provide quantifiable results. Strengthening market engagement, facilitating go-to-market effect, and enhancing Persistent’s industry distinction will all be made possible by her leadership.”
“Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey,” said Shimona Chadha, Chief Marketing Officer. Scaling income, enhancing brand relevance, and determining how we constantly appear and win the market are all made possible by marketing. I’m thrilled to contribute to the deliberate and accurate expansion of that impact.”
