Welcome to WP Engine’s webinar on core web vital tactics for boosting your website’s performance. Rick Blacker, head of Technology Services for WP Engine’s APAC region, is excited to guide participants through this informative session. The webinar will cover key aspects of core web vitals, essential for optimizing website performance on platforms like WordPress.

The agenda includes understanding the latest core web vitals, expert optimization techniques, and the impact of user experience on SEO. The session also explores recent trends in SEO rankings. Rick introduces Matt Hodson, founder of Bring Digital Performance, and Peter Meaden, head of SEO for Bring, who will lead the presentation.

Peter begins by sharing his extensive experience in web development and SEO, starting from his early days in 1997. He highlights the evolution of web performance metrics and emphasizes the importance of core web vitals, which include loading (LCP), interactivity (INP), and visual stability (CLS).

The webinar details practical steps to optimize these metrics, such as improving server response times, optimizing images, and minimizing JavaScript. Peter also demonstrates the use of various tools, including Google’s PageSpeed Insights, Lighthouse, and Chrome DevTools, to measure and enhance core web vitals.

Participants will learn about the significance of real user monitoring (RUM) and the Chrome User Experience Report (CrUX) in collecting field data to track website performance. The session emphasizes the importance of continuous optimization and the benefits of using tools like Cloudflare and WP Engine for better website performance.

This webinar is an essential resource for anyone looking to enhance their website’s performance and achieve better SEO results.