Never heard of any of those 3.
They don’t have the best reputation as a solid provider. They do have a pretty large marketing budget though.
Nothing is forever. Much history around here of ‘lifetime’ offers not really being lifetime – or perhaps the ‘lifetime’ of the plan [and not the user].
At the end of the day a business as ongoing operating expenses – datacenter space, staff, power, transit, etc – none of these are available to a provider on a ‘lifetime’ basis.